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What is Mila and why is the Cave selling it?

You probably have noticed the shiny purple bags on the way to the bathroom. It probably catches your eye, but you are in such a rush to get back to your double-unders that you have not really thought about it. It is a brand of chia seeds called Mila that is the best in class for chia seeds.

Chia seeds are an amazing source of Omega 3’s, protein (with all the essential amino acids), fiber, and antioxidants. Mila by itself has the perfect functional blend of carbohydrates to fats and proteins (4:3:3… the very same as the Zone diet). That is all well and good, but perhaps still not convincing enough for you to buy a bag of seeds.

For many people (but certainly not all), Mila has had profound and life enhancing effects. For me personally, it has helped regulate my horrendous monthly mood swings, massively reduces my post CrossFit inflammation and the pain in my knees, and really helped me embrace a Paleo lifestyle and even got me enjoying food preparation and to top it off, opened a number of doors towards a healthier lifestyle. I will never stop eating my Mila and I can’t help but want to share it with my friends. If you come over for a meal, chances are I’m sneaking some Mila into your diet… kids too and the fussier the eater your child is, the more I will sneak it in!

For many of my friends, Mila has had an even more powerful impact on their health. For many people it has significantly reduced (if not eliminated) life long chronic migraines, allergies, helped stabilize digestive conditions, diabetes, helping with ADHD and Autism pushed extreme, and shifting competitive and even recreational athletes to the next level. Some friends have carefully come off Lipitor, Antidepressant meds, pain killers, carefully and with doctors monitoring their blood work, etc. These are not just stories, these are my friends, my friend who cleans my house, the parents at my school, my Mom’s older friends (one who is terminally ill with cancer but has found joy and energy through eating Mila), even my own Mom. It brings me to tears to just write about it. Mila is just a food, not a medicine, but as the saying goes “Let food be thy medicine and medicine be thy food – Hippocrates”.

Roger is a huge proponent of a healthy diet as being an integral part of getting fit and getting into shape. In clinical studies, Mila outperforms the other chia seeds on the market (it is a specially selected blend of chia from around the world that has been cold fractured to make all the oils remain intact yet be bio available), so Roger brought Mila into The Cave to help people with their fitness, recovery, and health. Yes, it is more expensive than what you find at the supermarkets, but the results are what counts.

In order to see health impacts, one needs to eat Mila on a daily basis. A typical adult serving is 2 tablespoons a day and maybe some of our athletes will end up thriving on more than that. Extreme athletes eat up to 8 scoops a day when they are competing. Mila also stabilizing how water is delivered to one’s body and stabilizes such things as carbohydrate transformation and nutrient delivery. I like to drink my two to four tablespoons a day in a 32 ounce container of water, or coconut water when I feel the need for a treat. I also like to cook with Mila and use it in sauces, kid pancakes, popsicles, smoothies, fruit bars. You can bake with it, freeze it and use it in just about any way possible. My daughter thinks that it is cool and will have it in her water, my 5 year old son is not as convinced, so he does not need to know that he is eating it. It’s a part of their diet whether they like it or not.

Some people from the get go and other after about one to two months of eating Mila consistently, feel more full of energy, more joyful, healthier, less body inflammation. Coach Amanda is hooked on Mila as are a number of other Cave folks. I am obviously very passionate about Mila and would love to help Cave folks people figure out how to incorporate it in their diet and those of their children. Consistency is key and finding that consistency can be tricky at first, but once you see the health benefits, you too will be hooked.

There is more technical info here on how it can help all you athletes:

If you are looking for ways to incorporate it in your diet or have other questions, shoot me a message: or comment on the blog.


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4 Responses to “What is Mila and why is the Cave selling it?”

  1. Matt Mihaly says:

    There’s no doubt that chia seeds are quite nutritious, but I have to say, Mila bears every hallmark of purely brand-driven marketing in an effort to turn a commodity product into a premium product, like bottled water, and then to market it Amway-style, at vastly inflated prices.

    I’ve only found a single clinical study on Mila (performed at the North Carolina Research Campus), and it didn’t actually compare Mila-brand chia seeds to other brands of chia seeds. It just compared Mila to some strains of chia, without considering what strains of chia are in other brands of chia seeds. It’s something of a straw man study to my eyes, particularly insofar as it was not a comparative study - it mainly just demonstrated that chia seeds have value, not that Mila-branded chia seeds produce superior health results to any other branded chia seed.

    This is what I’m referencing, on Lifemax’s own site. There’s literally nothing in this video that purports that Mila delivers radically greater superior health benefits to regular chia seeds, though it is framed as if that’s the conclusion you’re supposed to draw. Even when just straight-up measuring the amount of different micronutrients, they pick and choose what micronutrients they compare against other strains for, and, again, they fail to tell you if these are the strains that are in other brands of chia seeds.

  2. Roger says:

    Matt, I agree with you. I was actually pretty hesitant about introducing Mila to our store, not due to the product, but due to the posture the marketing takes with it. I looked into it quite a bit and did conclude that the Mila brand chia is better than other brands. Is it worth the price difference? That’s a personal decision. For what we offer we aren’t in the market to offer the best prices on these types of products, but just products we have reviewed and believe in. I share your perspective on the marketing hype.

  3. Matt Mihaly says:

    Not totally on-topic, but I went and bought some chia at Costco the other day, mixed with hemp seeds, buckwheat grouts, cranberries, and almonds. Darn tasty snack right out of the bag.

  4. Cara says:

    Matt- Good for you for trying chia!

    I was skeptical too and my first real exposure to chia was with Mila. I saw immediate health benefits, both physical and mental. The @ $50 I pay for Mila month is keeping me from seeing a therapist (yes, me mood swings were getting bad enough that I had to take action) and has totally helped my recovery from workout and reduced the inflammation in my knees. On a few vacations I forgot to pack my Mila and bought Whole Foods brands and saw immediate negative impact. Even missing it for a day or two or substituting can put me in a low energy, painful knee grumpy mama slump.

    A number of friends were dedicated to other brands first and then switched to Mila and saw radical health changes (some were even kids with autism whose teachers noticed the behavioral changes without knowing about the change in diet… so hardly placebo effect possibilities there).

    The big differences between Mila and other brands are two basic things. 1) Mila is a blend of very deliberately grown and hand selected chia from a number of different farms around the world. They take the strongest strains in the many nutrient bases that makes Mila great (Omega 3, protein content, fiber, iron, phytonutrients, etc..). Non-Mila chia is all one strain grown on one farm. 2) Mila is cold fractured to make the oils bioavailable but intact. Other brands are either whole chia (less bioavailable), or milled (but the oils are disposed of so basically you are just eating the chia casings and not the best part). ~~ Your comment on them not noting which strains are in other brands is a good one, but other chia comes from one of three industrial sized farms and they probably can not disclose the other brands outside of the raw data. They do pick the macronutrients that they compare, but they are all pretty significant ones and the ones that Lifemax uses to pick the strains of seeds for Mila. Omega 3’s are the most significant.

    We are careful with the money that we spend and I can whole heartedly say that for me personally the increased cost for Mila versus generic is money well spent. (I save it back on buying less expensive wine ; ) ) For friends with worth issues that they are dealing with (chronic migraines, cholesterol issues, severe seasonal allergies) their health has been changed. For others who are already super healthy there is less of a noticeable change, although there should still be benefits in performance or just unseen health benefits.

    One can always test it out for a few months like I did to see if the impacts are strong enough to warrant the extra cost. Try to eat about 2 tablespoons of chia a day for a few months and see what it can do for you then try Mila in a couple months and compare. It is a great snack, but works best hydrated in water. It is hydrophilic and delivers the water to your body through out the day (one of the reasons extreme athletes love it).

    I don’t have all the answers, but it works for me and many friends and the store bought stuff does not. The proof may be in the chia pudding… which by the way is a delicious way to eat it as well!

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